Our responsible betting and gaming policy

Ensuring the highest possible levels of player safety and protection is the best way of guaranteeing our long-term success. We’re committed to helping our customers gamble in a safer and more responsible way and providing support to those who need it.

As part of this commitment, we launched our responsible betting and gaming strategy, ‘Changing for the Bettor’, an Entain-wide initiative featuring seven key pillars to help understand and prevent gambling related harm.

The Seven Pillars

Understand the problem:

To reduce gambling harm, we need to know as much as possible about it. So, we’re funding research to help us find the best solutions.

Educate stakeholders

We’re helping to educate thousands of young people and professionals about the potential risks of gambling harm and how to avoid them.

Promote responsible attitudes

Through advertising, marketing and sponsorship we’re promoting social responsibility.

Empower our customers

Within our products, we’re adding features that help customers to gamble safely. Within our processes, we’re using tech to lead the way in detecting problematic play and within our industry we’re working to collaborate and innovate.

Help people in need

We’re funding treatment and support for people who suffer from gambling harm.

Design for safety

With ‘responsible design’ principles, we’re making sure our products are safe as well as fun.

Change ourselves for the Bettor

At Entain, safer gambling is everyone’s business. We’re making sure that everyone we work with knows responsible betting and gaming is core to all that we do.

In 2020 we were recognised as the Responsible Gaming and Betting Operator of the Year at the industry’s premier awards event, the EGR Operator Awards, with the independent judging panel recognising Entain’s leadership on the issue. We also picked up the title of Socially Responsible Sportsbook of the Year from the leading industry publication, SBC.